Would you share this post?
I wanted to do a post about the economics of social media but it would take too long and require too much energy, and frankly, I am not paid enough to do that.
I have shared a lot of work for free since I started this website. For example, this video essay has been available for free since February 2026.
Would you watch it? Would you share it?
As of March 22, 2026, this is my fav thing I’ve done this year that you probably have not seen.
Would you watch it and share it with another person you think would like it?
That’s a free portion of my lesson on social media economics.
Organic vs Algorithmic Sharing
There’s algorithmic growth (stuff data tables do) and organic growth (stuff humans do).
How often do we share what we like with others?
Do you understand how powerful your organic share it?
Ad Space on FB
Facebook’s ads offer this:
Estimated Impressions (what’s an “impression”? Eyeballs?): 328 – 1.1K
Link Clicks: 15
Budget: CA$3.00 CAD
Estimated GST: CA$0.45 CAD
Daily total budget: CA$3.45 CAD
Clickrate: 0.013% (15/1100) for $4 per day, essentially
Organic Share Estimates
Estimated Impressions: Your friends/audience
Budget: Free
Link Clicks: ???
But I bet it’s higher than a .013% clickrate from a bunch of randos
Can free organic shares beat that?
1 share from a real human person is more valuable to me than a $5 FB ad.
1 share from you is like giving me $5, plus a compliment
I have a hard time assigning value. Working on something about that. But just so you know.
1 share = $5 and it makes my day
🙂
Highs Below Zero 
Leave a comment